INDEPENDANT CINEMAS AUSTRALIA
Adrianne Pecotic is the CEO of Independent Cinemas Australia and of the consulting company The Content Business. At ICA she established the My Cinema marketing platform with particular support for Australian films. Previously Adrianne worked for nearly 20 years for Reg Grundy/Fremantle Media and then the Motion Picture Association where she established the Intellectual Property Awareness Foundation (now Creative Content Australia). Adrianne has worked in the screen industries for over 30 years with experience across production, distribution, broadcasting, exhibition, retail and online, rights management and government policy. Adrianne received several awards for her work with the MPA, and was the 2004 recipient of the SPA Maura Fay Award for Services to the Industry for her work at Grundy Television and SPA.