SONY PICTURES RELEASING
Ali Smith is the Marketing Director at Sony Pictures Releasing, a role she has held since 2016. While at Sony, Ali has worked on the marketing campaigns for films such as Peter Rabbit, Spiderman: Homecoming, Jumanji: Welcome to the Jungle, and the recent Australian film Ladies in Black. Ali and her team are currently working on the January release of Storm Boy, among many other releases in 2019. Prior to her role at Sony Pictures, Ali held marketing roles at 20th Century Fox, Universal Pictures UK, and EMI Music.
Who is your audience and how will they watch? Have cinema-goers gone? With increasing P&A costs, media fragmentation and a rapidly changing consumer landscape, film marketers are rethinking the old ‘mass market’ blanket approach in favour of audience led strategies that drive awareness and excitement in the theatrical space. This panel of film marketing experts […]
Finding new angles on classic family stories is a challenge for producers and a thrill for audiences. Adapting a classic book or film requires a respect for the material; the insight to find the contemporary resonance, the fresh point of view; and the vision to hold it all in balance. This panel brings together people experienced in twisting the Rubik’s cube […]