Gabrielle Oldaker brings 20 years of experience in marketing development to her current role at Roadshow Films where she is responsible for the strategic marketing framework of all local Film and TV productions.
Gabrielle has led the marketing direction and implementation for a number of major Australian, blockbuster and independent films including Mad Max Fury Road, The Daughter, Red Dog: True Blue, Breath, Moonlight and American Sniper. Prior to Roadshow she was senior marketing manager at Madman Entertainment where she oversaw the theatrical marketing team and developed campaigns for films including Van Diemens Land, Animal Kingdom, The Loved Ones, Snowtown, Save Your Legs, The Turning and many more.
In 2016, Gabrielle was awarded a Film Victoria – Natalie Miller Fellowship for Women in Leadership Development and completed the executive leadership course ‘Women Transforming Leadership’ at the University of Oxford. She has an associate diploma in marketing and sales management from Swinburne University (TAFE division), an undergraduate degree in management from Monash University and a Masters degree in creative advertising from RMIT University.
Who is your audience and how will they watch? Have cinema-goers gone? With increasing P&A costs, media fragmentation and a rapidly changing consumer landscape, film marketers are rethinking the old ‘mass market’ blanket approach in favour of audience led strategies that drive awareness and excitement in the theatrical space. This panel of film marketing experts […]