As a senior manager in the Australian digital media and entertainment industry for over 17 years, Jessica Ellis has extensive experience in strategic business development, global TV distribution and content acquisition.
In her current role as Head of Content Sales & Distribution for ABC Commercial, Jess is responsible for leading the ABC’s international broadcast and digital sales business, developing content distribution and release strategies across the ABC’s complete domestic and international release slate and driving revenue through traditional retailers and existing and emerging global digital platforms across the Home Entertainment business.
Jess also oversees ABC Commercial’s content acquisition strategy for global exploitation, the management of the division’s growing third-party partnerships portfolio (including YouTube, Twitter & Facebook) and the syndication of ABC News content across external commercial platforms.
Under Jess’ leadership, ABC Commercial has signed major output deals with international distribution partners, leading to exponential growth in yearly revenue; secured launch partnerships with leading digital clients, including Netflix, Stan, Presto , Lightbox, iTunes , Fetch TV and Google Play; launched The Wiggles YouTube channel globally; and signed a landmark syndication deal with out-of-home advertiser oOh! Media.
Jessica is hosting a Roundtable on “ABC distribution and acquisitions”.
Head, Content Sales & Distribution