Jocelin Abbey is Head of Marketing for the ABC, working across the breadth of products, content and services. An avid consumer of media, Jocelin spends most of her spare time binge watching TV & video content, listening to podcasts or radio, and checking ABC News at least six times a day. She leads a team of passionate and gifted marketers, who alongside ABC content and distribution teams, take to market award-winning Australian content. Jocelin has had over 15 years of experience working in similar roles across a broad range of media, arts and entertainment companies, such as Yahoo7, Nova Entertainment, Secret Sounds Group and Universal Music.
Head of Marketing
Not since the 80’s and the era of John Hughes has the young adult demographic been taken so seriously. Sure, the Twilight and Marvel franchises championed the genre but platforms like Netflix, Disney and Amazon know how to capture a migrating, fickle audience. The YA demographic was born digital and is renowned for its disdain […]