Under Kim Portrate’s leadership, ThinkTV has become a fresh, positive and passionate presence in the Australian marketing and advertising community in its first two years.
The evidence-led marketing, research and technology development company is showing that that commercial, multi-platform TV remains the most effective platform for Australian advertisers and their agencies. The Benchmark Series and Payback Australia research series commissioned by ThinkTV have armed advertisers with much-wanted evidence of TV’s superior viewability and return-on-investment. And through consistent and imaginative marketing, media relations and outreach work – all done with ThinkTVs distinct tone of voice – the organisation has cut through with stakeholders to become a go-to destination for fact-based evidence on media effectiveness.
ThinkTV is also at the heart of TV industry technology development, working with its shareholders – Foxtel/MCN, Nine, Seven and TEN – and OzTAM to make TV easier to trade.
Kim started ThinkTV with more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia. She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.
In 2015 Kim was recognised as one of the top 15 marketing officers in Australia by CMO magazine. She also joined the AdLand Power 50 list published by AdNews in 2016 and 2017.
The Future: Threats and Opportunities In association with ABC Television, SCREEN FOREVER welcomes the return of the ABC’s flagship program, Q&A. Hosted by ABC journalist Virginia Trioli, and featuring a specially curated panel from across the contemporary media and political landscape, the session will tackle the big questions and set delegates thinking, talking and debating the future of Australia’s […]