speaker-info

MATTHEW HANCOCK

SBS TELEVISION & ONLINE – AU

MANAGER STRATEGY & BUSINESS INTELLIGENCE, SBS TELEVISION & ONLINE

For more than 15 years Matthew has researched, written and presented on media trends for a range of public and private organisations.

Matthew is currently Manager, Strategy and Business Intelligence at SBS, overseeing the analysis of television and online content with regard to its audience delivery, charter relevance, cost and revenue.

Prior to SBS, Matthew worked in policy at Screen Producers Australia where he identified, framed and communicated advocacy objectives on behalf of the independent production sector.

Matthew has also worked for the Federal Government’s support agencies, Screen Australia and the Australian Film Commission, as well as Mediascape, a consultancy that measures community perceptions of public policy through the analysis of print and broadcast media.

MATTHEW HANCOCK

MANAGER STRATEGY & BUSINESS INTELLIGENCE, SBS TELEVISION & ONLINE – AU

What’s The Secret Audience Sauce?

Meeting Room 11, Level 1

Media platforms are multiplying. The barriers between audience and content are eroding. To cut through and reach our audience, we need to better understand who that audience is, what they want, and what content they are responding to. This panel explores how global market leaders like Netflix and AMC/Sundance are using audience engagement research to […]

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