Michael is a senior marketer with over ten years of experience working on film marketing campaigns in Australia. Having previously worked at Roadshow Films and on campaigns for Melbourne Film Festival, Japanese Film Festival and St Kilda Film Festival, Michael has worked in the theatrical marketing team at Madman Entertainment since 2011.
With a particular passion for collaborating with local filmmaking teams to define audience strategies, some of Michael’s proudest campaigns include Ali’s Wedding, Jasper Jones, That Sugar Film and Gurrumul, as well as international releases that have overperformed in this market such as The Death of Stalin and The Killing of a Sacred Deer.
Senior Marketing Manager
Who is your audience and how will they watch? Have cinema-goers gone? With increasing P&A costs, media fragmentation and a rapidly changing consumer landscape, film marketers are rethinking the old ‘mass market’ blanket approach in favour of audience led strategies that drive awareness and excitement in the theatrical space. This panel of film marketing experts […]