Myki’s crystal ball was working well in 2003, when he launched Canadian-born VICE Magazine into the Australian market. Operating in only three countries at the time, the underground magazine has since expanded into the world’s leading youth media brand, with a global footprint in 30+ countries across mobile, digital and linear platforms.
As managing director, Myki has overseen VICE’s local expansion into Australasia’s most influential youth media company and Brand of the Year at the 2017 Publish Awards. He orchestrated a defining partnership with SBS to convert free-to-air TV channel SBS2 into SBS VICELAND in November 2016, now featuring VICE’s award-winning programming.
He has also developed VICE into Australia’s most awarded in-house branded content studio, working with preeminent brands such as Google, Ebay, Schweppes and Air New Zealand.