SCREEN AUDIENCE RESEARCH AUSTRALIA
Peter Drinkwater is CEO of Screen Audience Research Australia (SARA). SARA specialises in audience insights for film, TV and new media and how audience behaviour is evolving in the new world. SARA and sister agency House of Brand employs 25 staff across Sydney and Melbourne and has conducted a range of industry studies for distributors, exhibitors, funding bodies and producers. SARA also runs audience co-creation as part of the development process and has run research projects with audiences at both script and first cut stages for a number of Australian films and TV programs.
Producer & CEO
A guide to the future skills that you need to survive the ever-changing media production landscape. Three things you should know more about to get ahead: Understanding Data and why it’s important to you as a Producer in finding your audience; Design Thinking and its relevance to Content Creation and Connecting with audience; Doing global […]
By giving consumers a more “efficient” way to watch movies, online platforms are shaping a very different future for the local and global movie industry. But despite the growing popularity of streaming platforms, a cinema release continues to be a goal – strategic, commercial or aspirational – for so many filmmakers. The focus for local […]