SCREEN AUDIENCE RESEARCH AUSTRALIA & COWLICK – AU
Peter Drinkwater is CEO of Screen Audience Research Australia (SARA). SARA specialises in audience insights for film, TV and new media and how audience behavior is evolving in the new world. SARA and sister agency House of Brand employs 25 staff across Sydney and Melbourne and has conducted a range of industry studies for distributors, exhibitors, funding bodies and producers. SARA also runs audience co-creation as part of the development process and has run research projects with audiences at both script and first cut stages for a number of Australian films and TV programs.
CHIEF EXECUTIVE, SCREEN AUDIENCE RESEARCH AUSTRALIA & COWLICK – AU
Media platforms are multiplying. The barriers between audience and content are eroding. To cut through and reach our audience, we need to better understand who that audience is, what they want, and what content they are responding to. This panel explores how global market leaders like Netflix and AMC/Sundance are using audience engagement research to […]