SCREEN AUDIENCE RESEARCH AUSTRALIA
Tom Lobban is a Director of Screen Audience Research Australia (SARA). Tom specialises in audience engagement and is currently working with AFTRS to pioneer the use of biometrics in screen testing in Australia. Tom has over 12 years’ experience in research across the UK and Australia.
Biometrics is a technology that enables us to measure physiological and emotional responses to stimuli in real time. Panellists Neil Peplow, Penelope Thomas and Tom Lobban will discuss the benefits and impact this revolutionary technology will have on screen business, with a focus on methodologies best practice, several pilot studies and accompanying visuals. Speakers: Neil Peplow – CEO, […]